Apply to the incubator where startup ideas are banned.

The deep problem discovery programme for meaningful venture-building. Applications close 06th July 2025.

Apply Now

Apply Now

What we do

Alex Revill, Founder of ProblemKit

Alex Revill, Founder of ProblemKit

Apply to the incubator where startup ideas are banned.

The deep problem discovery programme for meaningful venture-building. Applications close 06th July 2025.

Apply Now

What we do

Alex Revill, Founder of ProblemKit

The incubator by

What's different here

What's different here

What's different here

Startup culture makes people act weird. We're fixing that.

Apply Now

Apply Now

Apply Now

Weird startup culture

The genius myth

Successful founders aren't geniuses—they simply obsess over great problems others ignore.

The genius myth

Successful founders aren't geniuses—they simply obsess over great problems others ignore.

Venturing in a vacuum

Your life, right now, is a rich source of high-fit problems. Don't leave your job to stand in front of a whiteboard.

Venturing in a vacuum

Your life, right now, is a rich source of high-fit problems. Don't leave your job to stand in front of a whiteboard.

Scaring off unicorns

Pressure to target huge markets tempts founders to solve problems they don't understand or care about.

Scaring off unicorns

Pressure to target huge markets tempts founders to solve problems they don't understand or care about.

The No Ideas incubator

Founder-problem fit

We've developed a new way for founders to identify problems that they're uniquely equipped to solve.

Founder-problem fit

We've developed a new way for founders to identify problems that they're uniquely equipped to solve.

Leverage your life

The No Ideas programme doesn't just fit around your life, we lean into it for deep problem discovery.

Leverage your life

The No Ideas programme doesn't just fit around your life, we lean into it for deep problem discovery.

Crystal clarity

No more awkward family dinners explaining your MVP. Start with a story that makes sense from day one.

Crystal clarity

No more awkward family dinners explaining your MVP. Start with a story that makes sense from day one.

Weird startup culture

The genius myth

Successful founders aren't geniuses—they simply obsess over great problems others ignore.

Venturing in a vacuum

Your life, right now, is a rich source of high-fit problems. Don't leave your job to stand in front of a whiteboard.

Scaring off unicorns

Pressure to target huge markets tempts founders to solve problems they don't understand or care about.

The No Ideas incubator

Founder-problem fit

We've developed a new way for founders to identify problems that they're uniquely equipped to solve.

Leverage your life

The No Ideas programme doesn't just fit around your life, we lean into it for deep problem discovery.

Crystal clarity

No more awkward family dinners explaining your MVP. Start with a story that makes sense from day one.

"The way to get startup ideas is not to try to think of startup ideas.

It's to look for problems, preferably problems you have yourself."

It's to look for problems, preferably problems you have yourself."

—Paul Graham

How it works

How it works

How it works

The big idea
behind No Ideas

No Ideas is a new kind of incubator that banishes desperate market-chasing, strained user empathy, and trend-surfing. No hollowed-out vanity startups. No chefs who don't eat their own food.

Instead, we're putting Paul Graham's time-tested advice on steroids.

Successful applicants will employ ProblemKit's hyper-practical methods to 'mine and refine' valuable problems from their own lives and work—problems they're uniquely equipped and motivated to solve.

Side effects may include great startup ideas.

Apply Now

Apply Now

Apply Now

01

Applying to No Ideas

We're accepting 12-24 high-agency 'makers' in London who don't yet have a startup idea and understand that falling in love with the right problem is the first step towards high-alignment venturing. Apply solo, or with a trusted friend.

Applying to No Ideas

We're accepting 12-24 high-agency 'makers' in London who don't yet have a startup idea and understand that falling in love with the right problem is the first step towards high-alignment venturing. Apply solo, or with a trusted friend.

Applying to No Ideas

We're accepting 12-24 high-agency 'makers' in London who don't yet have a startup idea and understand that falling in love with the right problem is the first step towards high-alignment venturing. Apply solo, or with a trusted friend.

6-week intensive

Over six weeks, you'll go from 'aspiring daydreamer' to magnetic conviction in a single, specific, validated problem you're well-equipped to solve. You'll also assemble a compelling story and early data distilled into your Demo Day Problem Thesis. Core sessions will be run virtually outside of 9AM-5PM. Social sessions will be in-person in London.

6-week intensive

Over six weeks, you'll go from 'aspiring daydreamer' to magnetic conviction in a single, specific, validated problem you're well-equipped to solve. You'll also assemble a compelling story and early data distilled into your Demo Day Problem Thesis. Core sessions will be run virtually outside of 9AM-5PM. Social sessions will be in-person in London.

6-week intensive

Over six weeks, you'll go from 'aspiring daydreamer' to magnetic conviction in a single, specific, validated problem you're well-equipped to solve. You'll also assemble a compelling story and early data distilled into your Demo Day Problem Thesis. Core sessions will be run virtually outside of 9AM-5PM. Social sessions will be in-person in London.

02

03

Lifetime Lobby access

Finding a problem worth grinding for is Step 1. Step 2 is attracting the resources to solve it.That's where the No Ideas virtual Lobby comes in. Whether you land on an elegant side hustle or VC-backable juggernaut, we're building an ecosystem of support to help ventures of all shapes and sizes access the growth resources they need afterwards. Free, for life.

Lifetime Lobby access

Finding a problem worth grinding for is Step 1. Step 2 is attracting the resources to solve it.That's where the No Ideas virtual Lobby comes in. Whether you land on an elegant side hustle or VC-backable juggernaut, we're building an ecosystem of support to help ventures of all shapes and sizes access the growth resources they need afterwards. Free, for life.

Lifetime Lobby access

Finding a problem worth grinding for is Step 1. Step 2 is attracting the resources to solve it.That's where the No Ideas virtual Lobby comes in. Whether you land on an elegant side hustle or VC-backable juggernaut, we're building an ecosystem of support to help ventures of all shapes and sizes access the growth resources they need afterwards. Free, for life.

Our edge

Our edge

Our edge

Turning founder-problem fit into a science 🧪

Apply Now

Apply Now

Apply Now

Keep it all

No equity grabs or hidden fees. When you succeed, you keep 100% of what you've built.

Keep it all

No equity grabs or hidden fees. When you succeed, you keep 100% of what you've built.

Keep it all

No equity grabs or hidden fees. When you succeed, you keep 100% of what you've built.

Built to last

Create companies that feel like home, not a prison project you'll want to escape from.

Built to last

Create companies that feel like home, not a prison project you'll want to escape from.

Built to last

Create companies that feel like home, not a prison project you'll want to escape from.

Primed

Graduate with data-backed founding stories attractive to co-founders, accelerators, and investors (if you need them).

Primed

Graduate with data-backed founding stories attractive to co-founders, accelerators, and investors (if you need them).

Primed

Graduate with data-backed founding stories attractive to co-founders, accelerators, and investors (if you need them).

Field tested

Mine problems from real life, not whiteboards. Our methodology finds opportunities hiding in plain sight.

Field tested

Mine problems from real life, not whiteboards. Our methodology finds opportunities hiding in plain sight.

Field tested

Mine problems from real life, not whiteboards. Our methodology finds opportunities hiding in plain sight.

Small cohorts

Capped at 12 seats (max. 2 co-founders per seat) for high-touch guidance throughout the journey.

Small cohorts

Capped at 12 seats (max. 2 co-founders per seat) for high-touch guidance throughout the journey.

Small cohorts

Capped at 12 seats (max. 2 co-founders per seat) for high-touch guidance throughout the journey.

Future-proof

While AI expands access to new solution spaces, noticing problems worth solving remains a deeply human skill.

Future-proof

While AI expands access to new solution spaces, noticing problems worth solving remains a deeply human skill.

Future-proof

While AI expands access to new solution spaces, noticing problems worth solving remains a deeply human skill.

The details

The details

The details

Applications Now Open.

Only 12 seats available.

Launch Cohort 01 (13th Jul—24th Aug 2025)

Become a founding member of the inaugural No Ideas Summer 2025 launch cohort.
Payment only due on successful application, capped at 12 seats (max. 24 participants).
Applications close midnight 06th July 2025.

£1499

/seat. Early adopter pricing for Cohort 01 only.

Apply now (approx. 25 minutes)

Apply now (approx. 25 minutes)

Apply now (approx. 25 minutes)

Week 1: Calibration & Orientation

Week 1: Calibration & Orientation

Week 1: Calibration & Orientation

Week 2: Activity Structuring

Week 2: Activity Structuring

Week 2: Activity Structuring

Week 3: In-field Problem Mining Sprints

Week 3: In-field Problem Mining Sprints

Week 3: In-field Problem Mining Sprints

Week 4: In-field Problem Mining Sprints (continued)

Week 4: In-field Problem Mining Sprints (continued)

Week 4: In-field Problem Mining Sprints (continued)

Week 5: Problem Qualification & Validation

Week 5: Problem Qualification & Validation

Week 5: Problem Qualification & Validation

Week 6: Problem Thesis Development & 'Demo Day'

Week 6: Problem Thesis Development & 'Demo Day'

Week 6: Problem Thesis Development & 'Demo Day'

+6 hrs 1:1/team coaching

+6 hrs 1:1/team coaching

+6 hrs 1:1/team coaching

In-person socials (London only)

In-person socials (London only)

In-person socials (London only)

FREE 'Great Problems' Logbook by ProblemKit

FREE 'Great Problems' Logbook by ProblemKit

FREE 'Great Problems' Logbook by ProblemKit

Lifetime No Ideas Lobby access

Lifetime No Ideas Lobby access

Lifetime No Ideas Lobby access

Founder Feature Oppotunities (via Patterns blog)

Founder Feature Oppotunities (via Patterns blog)

Founder Feature Oppotunities (via Patterns blog)

Problem 'Insurance'

IF life gets in the way and you need to unplug before the end of Week 1…
OR you complete the programme but don't find a compelling problem by the end…

You'll be entitled to attend any future cohort within the following 12 months, or a full refund.

Friend-Ship Offer: SPLIT THE COST

Shipping with friends is always better. If you've got a buddy you've always wanted to build something with, apply for a shared FriendShip seat and split the cost.

The programme is exactly the same, except:
• You'll 'buddy up' to mine from shared activities you both care about
• Coaching sessions will be taken together
• You'll qualify founder-problem fit as a unit (double the experience, double the skills)

Apply now (approx. 25 minutes)

Apply now (approx. 25 minutes)

Apply now (approx. 25 minutes)

Meet your instructor

Meet your instructor

Meet your instructor

Hi, I'm Alex Revill

I think life is better with a single problem you're unreasonably passionate about solving.

After six years in industry and two years' entrepreneurship 'in the wild', I found that problem selection was the most overlooked step in entrepreneurship—and for some fascinating reasons. So I started ProblemKit.

Quick bio:
🧠 MSci Neuroscience
🔬 Digital health & innovation systems expert
💡 Built venturing systems for FTSE 100 pharma
👨‍💻 ZINC VC Incubator Alumnus & Fellow
🏁 Founder of ProblemKit, author of the Patterns blog and the 'Great Problems' Logbook

Read more at ProblemKit and follow me on LinkedIn.

FAQ

FAQ

FAQ

Answers to your most common questions

Are startup ideas really banned?

What skills/experience are you looking for?

What's the time commitment?

Who will be running the programme?

Do you invest in startups?

What if I don't find a compelling problem to work on?

Do I need to live in/near London?

Where will the in-person sessions be hosted?

Am I more likely to get in with a friend?

What if I already have a startup idea?

What if I get a startup idea half-way through?

Is this an alternative to other pre-idea programmes?

Wait, what happened to market validation!?

Do I need to leave my job?

What happens after?

Are startup ideas really banned?

What skills/experience are you looking for?

What's the time commitment?

Who will be running the programme?

Do you invest in startups?

What if I don't find a compelling problem to work on?

Do I need to live in/near London?

Where will the in-person sessions be hosted?

Am I more likely to get in with a friend?

What if I already have a startup idea?

What if I get a startup idea half-way through?

Is this an alternative to other pre-idea programmes?

Wait, what happened to market validation!?

Do I need to leave my job?

What happens after?

Are startup ideas really banned?

What skills/experience are you looking for?

What's the time commitment?

Who will be running the programme?

Do you invest in startups?

What if I don't find a compelling problem to work on?

Do I need to live in/near London?

Where will the in-person sessions be hosted?

Am I more likely to get in with a friend?

What if I already have a startup idea?

What if I get a startup idea half-way through?

Is this an alternative to other pre-idea programmes?

Wait, what happened to market validation!?

Do I need to leave my job?

What happens after?